LINA’s Data & Insights Analyst, Zahra Khalid will lead a panel discussion on measuring impact for newsrooms. The discussion will cover redefining impact beyond mere numbers to include the qualitative impact newsrooms have on their readers, community and institutions. We'll also delve into the benefits of showcasing impact and the challenges of implementing an impact tracking system in a small team. Zahra will be joined by Rosemary D'Amour (Impact Architects), Jacky Barker (In The Cove) and Susie Williams (Fleurieu App) who will share their experiences with setting up and using an impact tracking dashboard. You'll learn from LINA's pilot group members, who began their impact tracking journey in 2023, and consider how qualitative data could inform your own publications.