A discussion on building and maintaining audience trust within communities.
Panelists: Stuart Watt, Head News Strategy & Innovation, ABC, Tom Robinson - CEO, Edelman, Ben James, FactCheck Editor, Australian Associated Press
Building and maintaining trust with audiences is a key tenet of local news publishing. But rising misinformation and generative AI is challenging trust in news and audiences resulting in news avoidance. This session will focus on how news publishers can draw on their strengths (connection to community, fact-checking processes, relatability) to increase trust and transparency in news reporting.