Australia’s complex healthcare system must deliver culturally competent initiatives that empower clients to pursue wellbeing goals. The veteran community, with unique social, emotional, and physical needs, often faces barriers due to generic, veteran-illiterate care systems. This highlights the limitations of one-size-fits-all approaches and the need for tailored care. This presentation introduces a systems-based model using community co-design to improve both client outcomes and service performance. Method To improve veteran literacy in the care system, RSL Queensland and IPAR co-designed a recovery initiative. IPAR, a national rehabilitation provider, identified a gap: traditional models often overlook the psychosocial and cultural dimensions of veteran identity. RSL Queensland had recently launched a digital wellness initiative, RSL Be:Well, developed with Gallipoli Medical Research. Grounded in human-centred design, the program uses veteran-informed research and input from clinicians experienced with veterans. It delivers short, interactive modules on key health issues, tailored for cultural relevance and practical use. In late 2024, IPAR integrated Be:Well into veteran recovery plans. This partnership reframes recovery as a co-designed, veteran-led journey—not just a return-to-work outcome. Results Early results show strong client engagement and broader medical involvement. Veterans using RSL Be:Well via IPAR report higher module completion and wider topic exploration than independent users. Preliminary data also shows improved help-seeking and recovery engagement. System-level benefits include: • Cross-sectoral integration: Merging recovery and employment services with culturally relevant wellbeing content. • Preventive logic: Early Be:Well access improves psychosocial stability and may shorten return-to-work timelines. Discussion Cross-industry innovation can extend healthcare reach and amplify wellbeing. Injury/rehabilitation services should consider community-led initiatives like RSL Be:Well. Employers aiming to attract and support veterans may also benefit from adopting culturally competent wellbeing tools. This presentation offers a replicable model for integrating co-designed, culturally resonant programs into mainstream care.