The only difference is that millennials respond to marketing in different ways than previous generations. This is because of the rise of online shopping, social media, and an overall sense of immediacy. Marketing to young adults shouldn’t be daunting.
If you are asking yourself why should I care about the millennial generation and why should I consider spending my time, and effort targeting millennials.
I have the answers for you….
The millennial generation represents the largest generation consisting of approximately 80 million people with over $170 billion in purchasing power.
The millennial generation with its large influence is shaping the way that brands send messages, forcing businesses to change or suffer the consequences.
Millennials marketing and an understanding of how to reach the millennial generation is critical and will enhance your organization’s brand and integrated marketing communications strategies. Implementing these millennial elements will help your organization reach its business and marketing objectives.