Lab fraud and potency inflation pose significant challenges to the integrity and reliability of analytical testing in the cannabis and hemp industry. This presentation will provide a comprehensive overview of the issues surrounding lab fraud, poor data quality, and potency inflation, including the potential impact on consumer safety, regulatory compliance, and industry reputation while discussing the problem, exploring its causes, and proposing effective solutions. Attendees will gain better insight into the complex issue of data quality and acquire practical knowledge and tools to address these issues within their organizations, enabling them to uphold product quality, consumer safety and regulatory compliance.