The goal of this presentation is to walk through one method for establishing a strong quality culture at a cannabis company. Although many states now require GMP certification, many more states continue to fall short in their enforcement of GMP standards on cannabis manufacturers. In states where regulations or regulators fall short, QA professionals must advocate for strong quality cultures without the support of regulations. A quality culture refers to the mindset, attitudes, and behaviors of individuals and organizations that prioritize quality in every aspect of the manufacturing process. Quality culture is a critical aspect of manufacturing as it ensures that the products produced meet the required standards and specifications consistently. In order to build a successful culture, FSQA professionals must build culture from the bottom up as well as the top down. In the case of the top-down approach, the target audience is often the C-suite.