"Brand U" is a practical, interactive session designed to help financial professionals intentionally build and advance their personal brands. Drawing a direct parallel to corporate branding, the session focuses on positioning, differentiation, and messaging—and translates those concepts into concrete steps you can use to accelerate your career and prepare for leadership roles. What attendees will gain • Clarity on current brand position and a roadmap to where you need to be to reach the next level in the treasury, finance, payments industries. • Short and long term career goal setting tied to measurable personal brand attributes. • Actionable strategies to strengthen visible contributors such as social media profiles, professional bios, and networking presence. • Identification and mitigation of brand deterrents including inconsistent messaging, gaps in visibility, and reputation risks. • Practical tools to promote and reclaim your brand through small, consistent efforts that yield outsized returns. Format • Interactive exercises and guided reflection in a high energy, collaborative environment. • Participants will leave with a personalized action plan and immediate next steps to implement after the conference. Come prepared to engage, reflect, and work on your professional brand.