As the dynamics of the industry become ever more turbulent, and the pressure on companies to innovate and transform increases, the nature of relationships is changing. Traditional development processes and supply chains are no longer barriers to entry but in fact competitive weaknesses. New thinking, skill sets, technologies, processes and tools require new partners.
As a result the relationship map is changing rapidly and the shape of the industry and who will emerge as key players is in dynamic flux. Steve Bell will present the development of current relationships, what’s influencing them and future trends.