The automobile is undergoing the biggest transformation of its 100-year-old history. Beyond the traditional utility as a mode of transportation, vehicles are fast evolving as a platform that seamlessly connects with our digital living, delivering content and services, transcending to a mobile living space. While this transformation is often described using the CASE paradigm (i.e., Connectivity, Autonomous tech, Services and Electrification), the foundation of the shift is really the redesign from a mechanical hardware-centric system to a cloud-connected compute platform where each function is executed via a service-oriented architecture. Looking through this lens, the presentation will explore the emerging Software-defined Vehicle or SDV and its impact on every aspect of the industry including product development, supply chain ecosystem, talent management, and how we manage and perceive the role of data in future value creations.