Today the majority of OEMs are adopting Android Automotive Operating System as a base IVI platform for running pre-installed system applications and 3rd party applications. The ecosystem of 3rd party applications is essential to ensure end-customers can access their favorite content safely in vehicles. However today due to api fragmentation developers must write an app for each OEM and even individual vehicle models. In this session, panelists will discus the challenges and what the industry is doing to address them.