Impacting the Future of In-Vehicle Experiences
2:00 PM - 2:45 PMThu
Niles Room
Panel Session
Speakers
John Ellis
Founder & Managing Director
JTE Consulting, Inc.
Andrew Lakin
Business Development Manager
Faurecia Aptoide Automotive
Niclas Gyllenram
Director Software Development
AIDEN Automotive
As automakers move from micro-experiences, like parking assist to macro-experiences like a “good” morning commute we need to look beyond just technology that provides features and functions. We will be explore how tech such can enhancement location-based experiences both in and out of the vehicle. The concept of Experience Based Design will aid in brand loyalty, new opportunities for monetization and change the world of mobility.