Stories can be powerful tools for nonprofits. Whether your agency is looking to attract a certain kind of consumer, improve the quality of your donor base or cultivate new board members, stories play a crucial role because not only are they often the first introduction people have with your agency, but they may also dictate the level of engagement people will have with an organization simply because they've heard them.
This address will discuss the role of storytelling in your marketing and cultivation efforts, and will provide strategies that any organization can use to implement, improve and evaluate their messaging with the use of social media and technology.