Kickoff Keynote Speaker Elena Valentine, Skill Scout
Your Business Brand in Motion! Marketing Video Creation That Doesn’t Break the Bank!
9:00 AM - 10:15 AMWed
Gone are the days of high priced marketing ads and full scale media productions. Today’s marketing leader has to do more with less. Video has always been a powerful medium to showcase your service and offerings. And now, with the advent of new technologies and approaches, you can take video marketing into your own hands. In this session, we will dive into what it takes to develop a compelling marketing content strategy driven by those that matter most- your colleagues and clients. We will cover what topics your clients care about, uncover your own company’s unique stories, and lastly demo tangible tips to activate your employee/client video ambassadors.
In this 75 minute presentation, I'll show you how to build your own successful promotional strategy through the use of videos. You will learn how to:
1. Identify content that resonates with your prospective clients;
2. Learn the key aspects of building a powerful story ; and
3. How to engage your colleagues and clients in authentic and easy content