Join Eugene Shatsman, Managing Partner of National Strategic Group, for a practical and engaging 2-hour workshop focused on creating a marketing budget that delivers measurable results. Drawing from the expertise of over 150 subject matter experts, Eugene will provide proven strategies to help you allocate your marketing resources effectively, whether you have a modest budget or greater flexibility. This session will cover key topics, including consumer behavior insights, market demand analysis, search engine optimization, social media, email marketing, patient reactivation, and reputation management. You’ll gain a deeper understanding of how to prioritize marketing efforts that align with your business goals and drive growth. By the end of this workshop, you’ll have the tools and confidence to make informed marketing decisions that maximize your return on investment.