Dr. Jeff Moore is founder and chief executive officer at The Institute of Clinical Excellence, a continuing education company training fitness forward physical therapy specialists.  ICE Physio offers hundreds of courses each year focusing on rehabilitation and performance for active adults in every age and stage of life.   Additionally, he is a founding partner of Onward Physical Therapy, a 100% cash based franchise with 50 locations across the United States.  Onward is the largest cash based clinic network in America and is currently adding over ten clinics to their network every year.