Cannabis has been Russ’ life work -- as a consultant, researcher, and author. In his role at Canna Advisors, Russ brings together all the people and information needed to win cannabis business licenses. After a notable run as a solo consultant, Russ joined the Canna Advisors team in October 2021 and immediately provided deep industry insights and an international perspective. Russ has worked with clients across the U.S. plus Spain and The Netherlands and recently authored a 600-page scientific textbook about terpenes and flavonoids in cannabis. His specific areas of expertise include cannabusiness development, cannabis licensing applications, compliance, facility design, security, marketing, and strategic investing and acquisitions for the cannabis industry.