Dr JR Baker is an experienced executive with 20 years’ experience strategically leading health organisations to achieve cutting-edge service delivery. He has consistently introduced industry leading service improvements that always keep the client at the centre of change. He has led Primary and Community Care Services to become an Australian leader in social prescribing, complex care coordination and link work services. JR is driven by his ideas on providing optimal health services through innovation in the not-for-profit, health space. Not only is his knowledge extensive in the health areas of mental, physical and social health and well-being, but also in business management and workforce development. The businesses he manages are set up to be financially robust, with world-class governance practices, and he has driven business development and collaboration through his entrepreneurial style. Through diversification of revenue and expanded service offerings, PCCS has grown substantially which enables further investment in innovation. JR is committed to innovation, scoping out optimal health models and working with the community, government, politicians, and industry to collaborate and develop the best outcomes for people and communities.