Lanese Barnett is vice president of business development at Amplify Car Wash Advisors. She brings more than a decade of experience in the industry specializing in brand management, marketing, and corporate communication. Previously working on the operator side, Lanese has a deep knowledge of what it takes to run a successful multi-site car wash operation. She is a current director on the Southwest Car Wash Association Board. Prior to joining the car wash industry, she worked for a marketing communications agency.