Lauren Bennett McGinty has served as the Executive Director of Explore Minnesota since 2021. With her background in industry leadership, marketing and communications, Lauren is passionate about sharing the diverse stories of Minnesota’s tourism related businesses and communities statewide. She is committed to help inspire travelers to discover the unique experiences that exist in our great state and to position Minnesota as a top ten destination in all four seasons. Please join Lauren has she kicks-off Explore Minnesota’s 2025 Tourism Conference as our first keynote speaker, where she will share a look back at Explore Minnesota's Achievements over the last year.