Paul Haga will share how using a combination of E-mail, postal data, geo-fencing and even OTT/CTV, the Minnesota Star Tribune is able to curate a multi-faceted approach to target, reinforce and track travelers from their homes to their industry partner lodging properties, attractions and more. The Minnesota Star Tribune is proud to support the Explore Minnesota Conference again in 2025! As the largest newsroom and website in the upper Midwest we're here to help bring Minnesota and Midwestern travelers to all of your unforgettable destinations!