Adam Johnson will present on Zartico's newest solution, Digital Campaign Optimization (DCO). Have you ever heard a DMO say they ran a digital campaign and it had an outlandish ROI attached to it like $273 to $1 and you thought to yourself, "How is that even possible with an impression based digital media campaign?" Zartico has reimagined attribution with the help of industry agencies including Miles Media, BVK, MMGY and Noble Studios who have shared their pain points with current attribution models in developing this new solution. Zartico is a leading marketing technology company that applies advanced data science and proprietary technology to deliver innovative marketing performance solutions to the travel and entertainment industries. By transforming complex data into actionable insights, Zartico illuminates the hidden patterns of people and places, empowering marketers to identify and engage their ideal customers at the optimal time, optimize marketing tactics to maximize effectiveness and efficiency, and communicate real-world impact.