Micha is heading the system development department of Commercial Vehicles and Off-Road at Robert Bosch with the responsibility of business development, EE architecture, SW driven systems and connected services with base in Stuttgart, Germany. He also nurtured and heads the Robert Bosch agricultural startup NEVONEX that is providing a full end-2-end tech stack for hyper-flexible SDK based vehicle Apps for non-automotive ecosystems. His technology background is computer science and controls with 25+ years international experience in automotive service-, software- and electronic development. He is passionate in adopting new technologies and business models in the industry and supports open ecosystems and standards to accelerate innovation.