Caitlin Hannah is the senior digital strategist at Explore Minnesota, where she has spent more than 11 years shaping the state's social and digital presence. She has fostered and grown a community of more than half a million fans and followers of Minnesota and is seen as a leader in social and digital strategy to other state agencies. As a member of the digital strategy unit, she possesses expertise in content strategy, influencer marketing, paid social media, search engine optimization, and audience development. She has played a key role in launching dozens of campaigns, adapting to the changing digital landscape, and sharing the story of Minnesota with travelers from around the world.