Jennifer Casey is a destination marketing executive with more than 24 years of experience building high-impact, results-driven media strategies. She currently leads Gray Destination Marketing at Gray Media Group, where she activates campaigns across 197 television stations nationwide, paired with one of the largest digital agencies in the U.S., serving more than 19,000 clients. Jennifer specializes in visionary, full-funnel marketing strategies powered by in-house data, audience intelligence, and advanced attribution, helping destinations move from awareness to measurable visitation and economic impact. Known for pushing beyond traditional media models, she develops innovative, integrated campaigns that blend premium video, digital performance, and data-driven insights. A two-time Southeast Emmy Award winner, Jennifer is redefining how destinations use media to drive real results.