Sessions
Learn Best Practices from Direct Mail Fundraising Analysis
12:45 PM - 2:30 PM Wed
Gary started as an engineer in Silicon Valley before transitioning to marketing, business development and general management in the fields of medical diagnostics and pharmaceutical manufacturing for several US and Europe based companies. Experience as a volunteer fundraiser encouraged Gary to start Five Maples in 2007 to help non-profits raise money through development communications. Gary brings the perspective of a for-profit business executive and data nerd to the analysis of fundraising practices, and of a former non-profit board chair to managing the sometimes uninformed opinions of non-profit board members.