Sessions
Session 2 (Intermediate) Optimizing Your Website to Increase Donor Engagement
3:15 PM - 4:45 PM Thu
Raffi specializes in helping institutions and organizations drive measurable engagement and response. Having served in leadership positions in marketing, communications and advancement at several academic institutions, his approach is rooted in conducting immersive research, extrapolating key themes from stakeholder dialogue, and aligning institutional goals, objectives, and strategy. Raffi has led a wide range of strategic initiatives for institutions including Harvard Business School, Trinity College, Worcester State University, Maine College of Art & Design, Maine Media College, Tufts University, Becker College, Trinity College, Clark University, and others. A father of 1-year-old daughter, Tsoline, and recording artist with three original albums, Raffi manages to find time to enjoy outdoor adventure, Portland Maine’s rich cultural arts scene, and as much time as possible with his family.