Dr. Spencer Murch is an AGRI Postdoctoral Fellow working under Drs. Daniel McGrath and Andrew Kim in the Department of Psychology at the University of Calgary. Funded by an ICRG project grant, Spencer's research seeks to leverage emerging Artificial Intelligence (AI) technologies towards the prevention of harms related to online gambling. His recent work includes mining "big" datasets for behavioural markers of problem gambling, developing AI-based gambling harm detection systems, and using generative AI systems to create always new Responsible Gambling messages and imagery.