David Hatch is Vice President, Digital Solutions Marketing, at Neogen. He was formerly Chief Commercial Officer at Corvium (acquired by Neogen in February 2023) where he led the introduction of an advanced food safety automation software platform, now called Neogen Analytics. David is a passionate evangelist for digital automation and analytical advancements of business processes. For over 30 years, David has led organizations focused on data analytics technologies, market research and consulting services. He has authored dozens of research studies, blogs, articles and white papers covering a broad range of data analytics topics, including predictive analytics, performance management, workflow automation, and operational analytics. David holds a B.A. in Communication from The University of Massachusetts, Amherst (UMASS), and was the inaugural Chair of the Alumni Board of Advisors for the Dept. of Communication at The School of Behavioral Sciences at UMASS.