Cannabis Market Trends & Consumer Insights
Sep 08, 2020 12:05 PM - 12:50 PM
Roy Bingham is a former McKinsey consultant, banker, and serial entrepreneur. He was an early investor in SPINS – a successful data analytics company – and later became an expert user of data from notable companies like IRI and Nielsen as a senior consumer product goods executive. Alongside his co-founder, Liz Stahura, Bingham launched BDSA in 2015 after recognizing that the cannabis industry lacked the kind of sophisticated data that is both commonplace and essential in other industries. They have since grown the company into the most cited data and analytics provider for the legal cannabis market. Bingham is from London, England, and holds an MBA from Harvard Business School.