What’s In My Weed? A Panel on Cultivation
Sep 21, 2020 12:05 PM - 12:50 PM
Originally from Peru, Rudy has been the CEO of several companies in real estate, construction and cannabis for the past 15 years. In 2015 Rudy took over Verde Natural’s CEO position and built the company from a small Medical dispensary to the largest award-winning indoor living soil cultivator in Colorado within four years. Rudy’s formal education is in Civil Engineering from UT Austin and he holds a master’s in management from Catholic University in Peru. In the cannabis industry Rudy spend the past five years building a different kind of cannabis company, Verde Natural was a 60 people team of believers in the natural quality of living soil cannabis, it’s products were always sold for top dollar on the marketplace and were recognized by numerous awards. Rudy's secret to success stems from his unwavering belief that a unified relationship between executives, managers and employees creating a “win-win” culture is necessary to sustain a healthy business in this competitive industry. With his new company, Whole Grow, Rudy is on a mission to empower purpose driven businesses to ensure that this industry goes on a path of quality and natural products that benefit patients and customers alike. Rudy works with select clients to develop their cultivation and extraction businesses through strategy, design, facility build-out, operations planning, recruiting and training of the team. His approach is proven and practical and allows his partners to produce unique, living soil, high quality cannabis products in collaborative environments.