Dr. Jennifer McEntire is the Founder of Food Safety Strategy, LLC, which helps companies ‘gut check’ their food safety thinking- to validate or challenge it, so they can confidently implement and defend their programs. With over 20 years of food and beverage association experience, she combines her background in food microbiology and regulatory insights to help food companies and the associations that represent them assess and pragmatically manage food safety risks in order to protect public health. She held previous food safety leadership positions with the International Fresh Produce Association, Grocery Manufacturers Association, The Acheson Group and the Institute of Food Technologists, where she co-led the FSMA 204 traceability pilots. McEntire earned a PhD from Rutgers University as a USDA National Needs Fellow in Food Safety and received a Bachelor of Science with Distinction, magna cum laude, in food science from the University of Delaware. She’s a member of the technical committee for the Center for Produce Safety, was the 2020 recipient of the NSF International Food Safety Leadership Award and 2023 recipient of the Harold Barnum Industry Award from IAFP. She has published numerous peer reviewed articles, book chapters and books including “Traceability: From Binders to Blockchain”.