Sessions
Beyond Pretty Finished Photos: Using Images to Attract Better Leads and Close Faster
4:00 PM - 5:00 PM Wed
Chris Major helps landscape professionals solve a common problem: great projects that aren't shown with the clarity, quality, and strategy they deserve.
As the founder of CM Images, Chris specializes in photography, video production, and marketing strategy for the landscape industry. He believes strong landscape work should not be held back by weak visual communication. The right images do more than make a portfolio look beautiful. They attract better-fit clients, explain value, build trust, and support business growth.
With 20 years of experience in the landscape industry, Chris brings a unique perspective to visual storytelling and marketing. His background includes work as an award-winning designer, salesperson, and horticulture instructor, giving him a deep understanding of how landscape professionals think, sell, design, and communicate their value.
Today, Chris helps landscape designers, contractors, suppliers, manufacturers, and related businesses use images and clear messaging to grow with clarity. As a StoryBrand Certified Guide, he combines visual storytelling with practical marketing strategy so companies can better explain what they do, why it matters, and why the right clients should choose them.