Perception vs. Reality: How Lack of Collaboration Leads to False Perceptions By Media and Academia
Oct 28, 2020 5:15 PM - 5:50 PM
Edward A. Sanchez, Senior Analyst, Global Automotive Practice, brings more than 15 years of experience in the automotive industry in marketing and media, working in both trade and consumer media. He has covered the light truck market for more than a decade, following regulatory changes and shifting consumer preferences in the space such as engine downsizing, the global growth of the crossover segment, and increasing regulatory scrutiny and enforcement of diesel emissions standards.
Most recently, Edward worked as News Director and Weekend News Editor for Motor Trend, and Senior News Editor for the Truck Trend and Four Wheeler Networks, web portals for more than 10 magazine brands covering the light truck and off-road markets.
Edward holds a BA in Journalism from Baylor University, and a MS in Communications from the University of Tennessee, Knoxville.