Arnon Shafir is the VP, Automotive Data Intelligence and AI at Upstream. He brings over 25 years of experience in executive and advisory roles across startups, spanning product management, sales management, strategy, M&A, alliances, and business development. Prior to Upstream, Arnon served as a Principal at AWS, where he led the Tech ISV segment and spearheaded programmatic co-selling motions that helped startups scale. He recruited and led a team of Partner Development Managers who supported more than 100 ISVs, including Monday, CyberArk, Upsolver, Logz.io, and Spot.io, in exceeding their ARR co-selling growth objectives through strategic collaboration with AWS global leadership, executive sponsorship, and field alignment