Jeff is an author and serial entrepreneur. His marketing and innovation background, along with the hard work of his business partners, has helped create $500,000,000 in incremental shareholder value at SMG, BarkleyOKRP, Three Dog Bakery & Tickets For Less. This includes four exits to PE over the past several years. Jeff wrote his first book, Marketing to Millennials (Harper Collins) based on his research with The Boston Consulting Group. Jeff has written at Forbes since 2014.