Sessions
KEYNOTE 2: Trends & Fresh Digital Strategies for 2024
10:00 AM - 10:50 AM Tue
Breakout 1: How AI Can Help, Not Hinder Your Work
11:15 AM - 12:05 PM Tue
Brian Matson of TwoSix Digital keynote session will get you up-to-date on all the latest trends in the world of digital marketing and tourism. Hear the latest strategies relating to marketing campaigns and hear about some of TwoSix Digital’s latest case studies. You'll leave this session with valuable insights about social media advertising platforms that will help your organization get the very most out your digital marketing efforts in 2024 and beyond.
Brian has been a part of the travel and tourism industry since 2003 and was the longtime Marketing Director at the Fargo-Moorhead Convention and Visitors Bureau, where he pioneered several digital and social media promotional programs that included various forms of content development and distribution. Brian received the Explore Minnesota Travel Marketing Excellence Award and the North Dakota Governor’s Award for Tourism Marketing for his efforts. He’s a well-recognized speaker at state, regional, and national conferences and is known for his entertaining presentation style that makes his talking points stick with attendees. He’s a great asset to the development of any businesses or organization’s marketing initiatives due to his vast experience working directly with destinations, meetings & convention teams, sports organizations, resorts, attractions, and small businesses.