When they zig, I zag. DMO and community advocate, #WomenInTourism. Media trends, brand culture. Barbee is a 30 year travel marketing veteran who has worked with over 400 hospitality and destination brands. She has been credited with many innovative firsts in the industry; including the first personalized destination website, tapped to lead digital account strategy for the first inbound travel campaign for the US Department of Commerce and the first destination campaign to be used as a Facebook Business Case study. She is a contributor and member of the Forbes© Agency Council and a popular speaker on innovation and strategy for travel brands.