Joel heads up Barlow Research's proprietary & custom research division and serves as the manager of the analyst team. He is responsible for the strategy, administration, analysis and reporting of various proprietary & custom studies. Joel specializes in both small business and middle market research and has led large-scale research initiatives in small business lending, small office/home office businesses and vertical/industry value proposition analyses. Joel graduated from University of Wisconsin-Stout, where he earned both a bachelor's degree in psychology and a master's degree in applied psychology with concentrations in evaluation research, industrial-organizational psychology and health promotion & disease prevention.