Ken Goodrich's journey began at the age of 10, holding a flashlight for his father as they worked on a Goettl air conditioner for a customer. Fast forward over 40 years, Ken seized the opportunity to buy the iconic Goettl brand he cherished from childhood, becoming the owner and CEO of Goettl Air Conditioning and Plumbing. Under his visionary leadership, Goettl has set industry benchmarks through groundbreaking advancements in marketing, training, quality assurance, sales, and technology. In December 2021, Goettl achieved a record-setting valuation, cementing its status as a rapidly growing industry leader. Beyond Goettl, Ken has acquired, integrated, and developed over 40 businesses throughout his illustrious career. His unwavering dedication to the trades is reflected in his substantial contributions to trade schools, one-on-one mentoring with industry operators, and co-authoring "The E-Myth HVAC Contractor" with renowned business guru Michael E. Gerber. Appointed by the Governor, Ken also serves on the State of Nevada’s Workforce Development Board, where he tirelessly advocates for the advancement and promotion of skilled trades.