The Software-Defined Automaker's Hierarchy of Needs
10:45 AM - 11:15 AM Wed
Tackling the multi-faceted digital transformation of the software defined vehicle
2:00 PM - 2:45 PM Wed
Alex guides SBD Automotive's presence in North America across the automotive technology ecosystem. From 2015 until assuming the role of director in early 2022, he managed and continues to contribute to software-defined vehicle and cloud research, establishing the company as an industry thought leader in the broader software and cloud ecosystem powering the next generation of transportation. Alex began his career as a developer and solution architect at a major mobile network operator. Alex currently resides in Ann Arbor, Michigan and holds a Bachelor of Science in Computer Science from the University of Kansas.