Elton O’Neal serves as the AVP of Enterprise Data Strategy at Cox Automotive, where he leads the strategic vision for how data is acquired, used, and monetized across the enterprise. With a career spanning nearly two decades at Cox, Elton has been instrumental in shaping the company’s data ecosystem—from building the first Enterprise Technology Audit and Advisory function at Cox Enterprises to architecting the blueprint for Cox Automotive Data Solutions. In his current role, Elton oversees strategic data partnerships that touch every corner of Cox Automotive’s portfolio, representing over $150 million in revenue and spend. His leadership ensures that data is not only protected but also leveraged to unlock transformative value for clients, vendors, and partners. Elton is a recognized thought leader in the intersection of transportation and technology. He recently served as Board Chair of Transportation Tech for the Technology Association of Georgia (TAG), helping shape policy and innovation in mobility and data strategy. A passionate advocate for innovation, Elton frequently speaks on topics such as AI disruption, data monetization, and the future of automotive intelligence. Elton is based in Atlanta, Georgia, and holds a deep commitment to mentoring emerging leaders and fostering cross-functional collaboration across Cox Automotive’s brands and teams.