Erin Doyle is a Customer Experience & Innovation Strategist and Change Management Lead. She has been with Publicis Sapient for 10+ years and focuses on creating customer and employee centric experiences, digital products, and go-to-market strategies. She uses human insights and AI to strategically plan, assess and build experiences for digital innovation and has worked with multiple OEMs helping them build new digital and connected services. She brings a unique perspective as she’s acted on both the client and consultancy side in B2C and B2B environments. She understands what is needed operationally from a business perspective for people to adopt new experiences and changes and be brought along in the journey.