Tobaccowala was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five “Marketing Innovators. He is one of only 300 people elected to the Advertising Hall of Fame since 1948. Rishad is the author of “Rethinking Work” which helps people thrive amidst the seismic changes that will occur at work due a combination of changing demographics, new mindsets, the rise of distributed work, and the spread of AI.