Rex Struble is the Head of VxLabs North America, a Regensburg Germany based automotive cybersecurity and embedded software start-up company founded in 2022. Rex has been active in automotive cybersecurity and embedded software since 2011 when he joined Bosch/ETAS and led their 2017 acquisition of TrustPoint Innovation Technologies, Ltd. In 2019, Rex joined an Israeli-based start-up company focused on cybersecurity and AI-based predictive maintenance as Director of North America Sales & BD which was acquired in 2022 before he joined Elektrobit Automotive as Director of North America for business development Commercial Vehicle market. Earlier, Rex was a design release engineer at General Motors for 11 years and spent 5 years as Director of Strategic Planning at ZF (formerly TRW Automotive).