As the Senior Principle for Plug&Charge and Digital Ecosystems of solutions at Hubject, Steffen Rhinow leverages over a decade of experience in the automotive industry to pinpoint possible challenges in the eMobility ecosystem and resolve them with smart, scalable solutions. With his hands-on expertise in automotive development and ISO 15118, Steffen drives forward the mass-adoption of EVs by providing seamless and next level EV charging experience with Hubject’s solutions. In his current role, Steffen leads the development and implementation of the Hubject Solutions market place. A vocal supporter of open-access rights and interoperability, Steffen is part of multiple activities that drive forward global standardisations and non-proprietary protocols.