John Ellis is the President and Head of Product for Codethink, a world-class provider of critical, high-performance software projects for international-scale companies in a range of industries including Automotive, Finance, Medical, and IoT. Headquartered in Manchester, UK, Codethink has pioneered software industry thinking around concepts of trustable software, with a view to improving the quality of software engineering for societal good. Example customers include Arm, Bloomberg, BMW, Bosch, JLR, John Deere, Mercedes-Benz, Panasonic, Volkswagen, and Tesla. As a former executive at Motorola, Global Technologist at Ford Motor Company, and a consulting and startup veteran, John led or participated in teams that built many of the innovations we see today in connected vehicles on the ground and in the air. John is the best-selling author of The Zero Dollar Car, a former adjunct professor at University of Notre Dame, as well as a former translator in the 1992 Summer Olympics. John can be found online @ www.johntellis.com.