Sessions
Data Collaboration to Drive Automotive Personalization, Monetization & Profit
2:30 PM - 2:50 PM Thu
Steven Silver is a recognized leader in automotive digital transformation, with over two decades of experience driving innovation across the connected vehicle ecosystem. As Managing Director of Transportation & Mobility at Publicis Sapient, Steven partners with global OEMs and mobility providers to navigate complex challenges such as cloud migration, AI-driven customer engagement, and operational efficiency.
Steven’s career spans key leadership roles at industry giants like Salesforce, Pegasystems, Nissan Motor Corporation, and Infosys Consulting. At Salesforce, he served as the company’s first field-based industry luminary for automotive, while at Nissan, he led global and North American digital marketing initiatives that transformed customer engagement and modernized the brand’s approach to customer experience. His tenure at Pegasystems saw him directing go-to-market strategies across 14 verticals, including automotive and transportation.
With a multidisciplinary background that includes a Juris Doctor from the University of Florida Fredric G. Levin College of Law, an MBA from Nova Southeastern University, and a Bachelor of Science in Advertising from the University of Florida College of Journalism and Communications, Steven brings a unique blend of legal acumen, marketing expertise, and technological insight to his work. He is passionate about advancing the future of connected vehicles through collaboration and innovation.