Pedram Faghfouri is a seasoned executive with extensive experience in the automotive and audio industries. He currently serves as Head of Automotive & IoT - Product & Technology at SoundHound AI, driving innovations in voice AI. Pedram also accompanies businesses as an independent advisor/NED on product strategy and digital transformation. Previously, he held leadership roles at Holoplot (now Sphere Entertainment by MSG), Native Instruments, and BMW Group, where he was Product Manager for MINI's next generation of products. Pedram holds a Ph.D. in Crisis Management from WHU Germany and NYU Stern and frequently gives lectures in strategic management. Beyond his work, he enjoys all things audio tech and playing tennis.