Marcus Baum
Senior Partner Stuttgart
Roland Berger
Sessions
Shifting Gears to Software: A Path Forward to Automotive Tech Leadership
9:30 AM - 9:55 AM Thu
Key projects Optimization development process vehicle electronics and partner cooperation for German OEM​ Development organizational structure and processes for JV between OEMs to develop and industrialize high voltage components​ Optimization governance model and process in product development for EU electronics supplier​ Growth strategy in-vehicle electric and electronic components for multi domain supplier ​ Strategy development in-vehicle electronics for Asian OEM​ Growth strategy ADAS/HAD for incl. development technology roadmap and business model​ Automotive growth strategy and M&A strategy automotive electronics and electrics for EMS​ Automotive growth strategy electronics (incl. M&A strategy) for German industrial conglomerate ​ Electronics for Chinese Infotainment supplier​ Engineering and testing competence profile development to support software focus business model for Interior Electronics supplier​ 40 other supplier strategies and product portfolio strategies