Brian is a seasoned hospitality leader with a proven track record of driving success. His 25+ years of experience, spanning roles from Golf Professional to General Manager/COO, provide him with a deep understanding of club operations. At Armstrong Consulting, he leverages his expertise as a Certified Executive Coach and Predictive Index Certified Analyst to help clubs identify challenges, optimize talent, and implement industry-proven solutions. In 2025, Brian founded the Hospitality Institute, revolutionizing hospitality training with technology-driven, hard and soft skill development for managers. As a 20-year CMAA member and frequent speaker, Brian is committed to elevating the hospitality industry.